Case Study: Deferred Payment Solution Increases Ross-Simons’ Q4 Conversion

Implementation typically takes 60 to 120 man hours, according to Vince Talbert, vice president of marketing at I4 Commerce. The vendor embeds the pay capture platform with the cataloger’s payment processors, so the marketer only needs to add another payment option to its checkout page. Although there’s no software to install, the changes to the merchant’s Web site require a bit of HTML work, he says.