Case Study: Deferred Payment Solution Increases Ross-Simons’ Q4 Conversion

It took a few weeks to get the product live on the Web site, Davis says. And because so much of Ross-Simons’ business comes in by phone, I4 Commerce sent trainers to the cataloger’s call centers for a day to instruct customer service reps (CSRs) on implementation of the Bill Me Later option. Since it’s essentially a credit product, CSRs were taught how to complete a Bill Me Later application.