Case Study: Deferred Payment Solution Increases Ross-Simons’ Q4 Conversion

Although the Cranston, R.I.-based company had a house credit card, it sought a deferred billing option and implemented I4 Commerce’s Bill Me Later program to make its products more affordable during the holiday season. Davis claims that since the program’s implementation, the company has seen a double-digit increase in conversion rates, with 10 percent of the Ross-Simons’ catalog and Internet sales being conducted with the service.