Case Study - Chinaberry Catalog (2,875 words)

extra income, to

thinking it could give us our entire income,

to now a

public offering."

—Ed Ruethling, co-founder, marketing director

Ann Ruethling,

co-founder and

VP of creative

and merchandising, started the company on her kitchen table in 1982. This year, sales are set to reach $10.5 million, and the company is undergoing a direct