Case Study - Chinaberry Catalog (2,875 words)

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New Catalogers

Ann Ruethling started the Chinaberry catalog on her kitchen table and, with the help of her ex-husband, Ed, and others, she has built the company from the ground up.

During the years, the Ruethlings labored over difficult issues such as staffing, marketing, merchandising, finance, e-commerce, operations, fulfillment, creative, production, managing growth and much more.