Industry Eye: Case Study - Carpet One Covers 
All With Its Move Online

Lead Generation Tool
Carpet One immediately saw a substantial increase in the number of qualified leads it was generating, both in stores and online.

While unwilling to provide exact figures, Marcarelli says conversion rates are trending higher than e-commerce sites that sell smaller-ticket items. The return on investment the online sites are providing prove them to be wise investments: For every $1 Carpet One spends online, it's getting $10 in return. Cost per sale online is roughly half of what it is with traditional media, Marcarelli adds.