Industry Eye: Case Study - Carpet One Covers 
All With Its Move Online

The individual microsites serve to reflect the localization of the Carpet One brand, which is critical to selling "big-ticket" items online. The "About Us" sections, for example, are customized by the individual dealers to connect with their local communities. Visitors to the corporate site are prompted
to enter their ZIP codes to find the local store near them. Then they're taken to that store's microsite.