Industry Eye: Case Study - Carpet One Covers 
All With Its Move Online

Unique to Each
To overcome the challenge of creating a website for a brand owned by multiple independent dealers, Blueport Commerce provided each Carpet One location with essentially two websites: one with their own unique URL (e.g., smithscarpetone.com), and the corporate Carpet One site. Carpet One's corporate staff did the majority of the "heavy lifting" in developing both sites — implementing the technology, loading the product catalog and setting up the marketing options. In both cases, the sites are customizable to the individual members.