Industry Eye: Case Study - Carpet One Covers 
All With Its Move Online

"In today's environment, you want to have as many opportunities to face the customer as you can," says Dean Marcarelli, chief marketing officer for CCA Global Partners. "With a robust user experience, we'd not only attract people from the web to the store, but we'd be able to get customers we don't have in a couple of different areas: shop at home and leads generated online. We wanted that rich user experience to cover those two missing parts of the business."