Case Study: B-to-B Cataloger Enjoys 26 Percent Lift With New Co-op Database

Catalogers can sign up for a one-year licensing agreement with LexBase for unlimited use throughout the year, Roberts said, adding that he hopes “hundreds” of mailers will use it. So far, 420 list owners have contributed their e-mail databases, all of which are permission-based. The database is enhanced with parent firm infoUSA’s database with more than one billion source names to identify prospects.