Case Study: B-to-B Cataloger Enjoys 26 Percent Lift With New Co-op Database

LexBase contains more than 75 million unduplicated postal names and 15 million e-mail names from more than 1,800 B-to-B mailing lists. Roberts wouldn’t specify exactly how many of these names and lists are actual B-to-B catalogers; however, he did say that a “significant amount of them, more than 50 percent” are catalogers.