Case Study: B-to-B Cataloger Enjoys 26 Percent Lift With New Co-op Database

“We took records from its file and matched them against our e-mail database,” Roberts explained. As a result, he claimed the cataloger increased orders by 26 percent within the first year.

The cataloger sought out LexBase, which has been operational but not fully rolled out to all B-to-B catalogers officially until last week, because it was looking for a single supplier to fill all its database services.