Case Study: A Subtle Approach to Environmental Stewardship

John Forgit, manager of the Cody, Wyo.-based Modern Farm catalog (merchant of farming and gardening products) and Cody Mercantile (kitchen, yard and garden products, gifts, toys, and home décor), has no set environmental policy in place.

Rather, Forgit slowly has instituted merchandising, print and production practices that, in the aggregate, make the company more environmentally sensitive. Here’s how he has done it.