Rather than promote mobile web solutions that create competition based solely on price, Canon U.S.A. launched this 2-D barcode initiative to keep shoppers in-store by blending the research and purchase phases of the retail experience.
"Currently, between 90 percent and 95 percent of all consumer electronic/digital imaging (CE/DI) product purchases take place offline in a traditional brick-and-mortar storefront," says Michael Duffett, ink-jet printer marketing senior director, printer marketing, consumer imaging group at Canon U.S.A. "But customers are also telling us that they need more access to the wealth of information available online while they're shopping. By marrying the best of both the online and offline worlds for customers, we eliminate buyer confusion while ensuring a better fit between customer expectations and the benefits delivered by our Canon products."
- Companies:
- Microsoft Corp.
- People:
- Michael Duffett