Canon U.S.A. Relies on 2-D Barcodes to Keep Consumers Shopping In-Store

By Melissa Campanelli

In an effort to give consumers more information when they're shopping in-store, Canon U.S.A. has launched a mobile marketing program that centers around the mobile web and 2-D barcode technology.

Launched by Knotice, a provider of direct digital marketing software and services, Canon's program centers around labels containing Microsoft Tag 2-D barcodes that are placed on select Canon printers at leading retailers. Consumers or store associates then use a smartphone to scan a tag that launches a device-optimized mobile microsite. The microsite contains user-generated ratings and reviews, video product demonstrations, detailed product information, and more.

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Prospecting: Canon U.S.A. Relies on 2-D Barcodes to Keep Consumers ­Shopping In-Store

Prospecting: Canon U.S.A. Relies on 2-D Barcodes to Keep Consumers Shopping In-Store