IndustryEye

• Hallmark: The greeting card maker has shuttered its direct-to-consumer flower and gift business after less than three years in operation. The company sold flowers and assorted gifts through catalogs and a Web site. Citing a lack of return on investment, the company believed it was no longer profitable to operate in the direct-to-consumer catalog and online gift business. One hundred jobs were affected by the decision — 65 at the company's headquarters in Kansas City, Mo., and 35 at its distribution center outside Memphis, Tenn.