IndustryEye

Smith was a high-profile advocate of the direct marketing industry, having volunteered her time for such organi-zations as NEMOA, the Direct Marketing Club of New York and the DMA Catalog Council.

She was also a former president and adviser to the Hudson Valley (N.Y.) DMA, who spearheaded
virtually all HVDMA events, outings and luncheons. She also served on the board of directors for the Fulfillment Management Association.