Can Database Marketing Work for Catalogers? (1,457 words)
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
High Touch
So, if you cannot personalize your communications, how can you do database marketing? You can't, if you limit yourself to direct mail.
The Internet has opened up a range of new opportunities for personalization that may lead many catalogers to reconsider their attitude toward database marketing. Amazon has shown us the way.
0 Comments
View Comments
Related Content
Comments