Can Database Marketing Work for Catalogers? (1,457 words)

Sophisticated telesales. Today's call center software is one of the most complex aspects of cataloging. Millions of agents staff centers on a 24/7 basis. The call center software recognizes previous customers using Caller ID, and calls their purchase history up on the screen, before the call is answered. The computer terminal screens enable the agent to find any product immediately, so that she can immediately begin to discuss colors, sizes and prices effortlessly. If the caller is a previous customer, the agent doesn't have to get the name and address a second time.