Can Database Marketing Work for Catalogers? (1,457 words)

So what can we conclude?

u Database marketing can work for catalogers using the Web, but only if the Web site is as good as what the telemarketer sees on her screen.

What is required is to be able to provide information on whether the item is in stock, or not, to make suggestions on sizes and colors, or additional products to go with those purchased. A good agent does this, and is rewarded for it. Catalogers have to find ways to do the same thing on the Web, just as Amazon does.