Can Database Marketing Work for Catalogers? (1,457 words)

Out-of-stock is seldom accurate. When you call a telemarketer, her software tells her and she tells you that the item you want is out of stock. Web sites seldom do. As a result, you place the Web order and find out by e-mail in a few days that they are out of stock. After a few experiences like this, you stick with a live operator.