Can Database Marketing Work for Catalogers? (1,457 words)

Why are Web sales so disappointing? There seem to be several reasons: Web search for products is slow. Flipping through a catalog is easy. You can find what you want and order it. You can't flip through a Web site. To find a cardigan sweater in Appleseed's catalog takes about 45 seconds. To find the same sweater from scratch in the Appleseed's Web site takes three minutes. To find the sweater on the Web site, using the catalog number takes about one minute.