Can Database Marketing Work for Catalogers? (1,457 words)

Most catalogers who have a developed a Web site have been disappointed at the level of sales. Here is what they have found: Total Web sales: 15 percent or less. Few have been able to get their Web sales up to or over 15 percent.

Sales are to Web surfers. Most catalogers find that their sales are coming from the catalog, not from people who come to them from a Web search. Catalogers report that the catalog produces more than 90 percent of their Web sales.