Can Database Marketing Work for Catalogers? (1,457 words)

By Arthur Middleton Hughes

Despite the downturn in the stock market, catalogs today are flourishing and have become the most successful direct marketing vehicles ever invented. Why is this so?

Lightning fast fulfillment. Remember "allow six to eight weeks for delivery?" Who can stay in business today saying that? Many catalogers today even offer next-day service. That means that they have had to streamline their warehouses, with UPS and FedEx trucks constantly backed up to their doors.