Can Catalog or Internet Offers Make a Difference? (1,261 words)

•"Early bird" offers are used to get orders in earlier in the response cycle.

•Reactivation offers are used to motivate older buyers and prospects to become active.

•Offers to first-time buyers are used to encourage purchase a second time.

•Special introductory offers are for new prospects.

•Offers to encourage low-average-order buyers to buy at a higher level are used on the next purchase.