Can Catalog or Internet Offers Make a Difference? (1,261 words)

Every aspect of how products are priced and how offers motivate different buyer or prospect segments to action must be in sync with your catalog's image and what your catalog stands for.

5. Use offers to accomplish specific things. It's okay to think of offers as a means of accomplishing general objectives, such as increasing response rates or improving average order values, but smart direct sellers are more specific about what offers can and should accomplish. Here are some examples: