Can Catalog or Internet Offers Make a Difference? (1,261 words)

4. Offer should reflect brand and niche. Are discounts or sweepstakes right for every catalog? Hardly! If a new cataloger has done its positioning homework and developed a mission statement, offer development is easier.

Offers for upscale gift catalogs are quite different than for the lower-end gift books. Business catalogs or Internet catalogs have different objectives and therefore quite different offers.