Can Catalog or Internet Offers Make a Difference? (1,261 words)

Does Every Catalog Need an Offer?

I have heard catalogers admit that they are reluctant to consider making an offer out of fear it will give their catalog a cheaper look and it will be perceived as a discount catalog. Yet, some of the most upscale catalogs use techniques and devices to motivate customers and prospects to action. Victoria's Secret, Chef's Catalog and even Neiman Marcus have used special motivational offers to entice customers to read and buy.