Can Catalog or Internet Offers Make a Difference? (1,261 words)

•made a difference compared to "no offer."

The following deals with the topic of catalog and Web offers (sometimes called the proposition), and looks at the logic behind offers and surveys several catalogs to see some breakthrough offers and how their presentations get noticed.

What Is an Offer?

In formal terms, a catalog or Internet offer is the proposition you make to prospective customers. It is what you are willing to give them in return for their response. There are dozens of variations used by direct sellers, but whatever the offer, it must be in keeping with your niche, positioning and brand.