Can Catalog or Internet Offers Make a Difference? (1,261 words)

My experience has demonstrated that offers work. But, they must be tested and be relevant to your catalog or Internet brand. Remember that there are two parts to a successful offer—the message and the incentive. All offers don't necessarily need an incentive, but you need to test to find out.

Jack Schmid is president of J. Schmid & Associates, a catalog consulting firm in Shawnee Mission, KS. He would love to hear from you. He can be reached at (913) 385-0220.