Can Catalog or Internet Offers Make a Difference? (1,261 words)

Use of a wrap-around: While most catalogs examined used a pre-printed or affixed dot whack to present their offer, SelfCare catalog uses a three-color wrap-around to mention two different offers. The first offer, boldly stated on the front cover, is 25 percent off all regularly priced products on its Web site. This offer is repeated on the inside front cover of the wrap and the back cover. The second offer is for free shipping of orders in excess of $40. The offer detail is similarly presented on the inside front cover of the wrap. Excellent presentation!