Can Catalog or Internet Offers Make a Difference? (1,261 words)

Free shipping on Internet orders: SPORTIF USA catalog has applied a bright yellow dot whack mentioning its offer on the front cover, but never mentions it elsewhere in the catalog.

Contest: iGo, the "Mobile Technology Outfitter," uses a giveaway or contest offering an $800 digital camera. There is a good inside reference to page nine, where the contest is described and where readers are directed to enter online at www.igo.com. This type of giveaway is probably subject to sweepstakes rules.