Calling All Merchants: How to Prepare for the Holidays

Finally, high-value customers should be thanked with rewards and special offers during the holiday season. For example, offering a gift with purchase or another small promotion such as free shipping further engages these customers.

Understanding Analytics Equals Happy Holidays
The variety of analytical tools readily available to online merchants makes it easy to aggregate data on website traffic. It's important for retailers to understand how this data can be used to their advantage. By reviewing last year’s holiday season metrics, marketers can obtain key insights such as which referrers drove high volumes of traffic or what were the top incoming search terms.