Calling All Merchants: How to Prepare for the Holidays

For example, new customers may not be familiar with a specific value proposition. To create a better shopping experience, develop specific activation programs that highlight website functionality and feature tips and help content on how to navigate and shop the website. Highlight service differentiators and trust factors to nurture long-term relationships. The holiday season shopper should be greeted with a welcome message that highlights important site features or changes with clear and concise navigation tools. Additionally, marketers should highlight their email sign-up link in an effort to keep these customers engaged all year.