Calling All Merchants: How to Prepare for the Holidays

Use holiday-specific messages that target common customer questions. For example, adding a countdown clock to an individual day or specific shipping cutoff for holiday delivery will create a sense of urgency that encourages shoppers to place their order before it's too late.

Customer Segmentation: Get the Right Message in Front of the Right Customer at the Right Time
Online retailers must understand the unique characteristics of their customers and take advantage of the opportunities associated with each segment. Once each customer group is identified, tailor website messages that present unique information that likely will lead to increase conversions.