Calling All Merchants: How to Prepare for the Holidays

Mastering the Fundamentals
The last two months of the year mean a great deal to most retailers, which is why it's crucial to ensure that the fundamentals of an integrated online marketing program are in place. As retail brands develop aggressive marketing strategies that leverage multiple channels including email, social media and paid search, it's imperative that they maintain marketing consistency by strategically placing targeted messages on their websites echoing the messages, products, creative, content and promotions that brought the consumer there in the first place.