Cabela's Moves from CHAID to CART (1,105 words)

Cabela's is still waiting for the final results on the success of its spring mailing model. However, Karrick plans to use CART for myriad analyses, including determining which buyers will purchase from certain product groups. n

Kimberly Rengle is a San Diego-based writer specializing in data-mining and technology issues. For information on Salford Systems, contact Kerry Martin at (619) 543-8880, or visit www.salford-systems.com.