Cabela's Moves from CHAID to CART (1,105 words)

Real Field Experience

Cabela's learned that even sophisticated hardware and software cannot replace the human factor. Karrick, who was born into a family of sportsmen that had been ordering from the Cabela's catalog since his childhood, used his knowledge of that market when he realized that one variable he was expecting—whether prospects were more likely to buy in the spring or the fall—was absent from his model.