Cabela's Moves from CHAID to CART (1,105 words)

"CART helped me distill the 250 variables into the 10 most relevant ones," says Karrick. "In addition, I could learn a great deal more about the characteristics of each variable and get a better picture of our customer profiles"—such as the fact that all its best customers fall into a certain economic bracket, reside in certain regions or buy the same products.