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Cabela's redesigned site includes numerous other new features, including integrated kiosks, multisite capabilities, new store locators, in-page zoom and swatching, guided navigation, an enhanced "my account" section, and product comparison capabilities.
Cabela's website redesign also included a switch to a wider template, which has given the retailer the ability to center content within the browser screen. The move "gives us more ability to manage content areas to expose our library of content, assests that we have, from buyers guides to field test reports to videos, all the way down to exposing some of our other business channels," Thompson says.
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