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"We were trying to give online shopping a stronger presence than our previous site," says Mark Thompson, senior director of e-commerce at Cabela's.
Fry's Open Commerce Platform also offered the unique feature of an experience manager, a rich functionality that enables Cabela's to identify shoppers on its site, then send them targeted ads and relevant content they might be interested in based on their previous actions on the site.
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Meredith Cunningham
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