Customer Retention: Cabela’s Leverages Social Promotion to Drive Customer Engagement

Cabela's received over 1,100 entries during the month-and-a-half-long contest, which it conducted with Media Logic, a social media marketing agency.

"Social promotions such as the 'Ultimate Outdoor Team' reinforce the affinity Cabela's customers already feel towards the brand," said Ronald Ladouceur, executive vice president and executive creative director for Media Logic, in a company press release. "We've designed the promotion to increase the likelihood that existing customers will amplify the brand to their own social circle."