Customer Retention: Cabela’s Leverages Social Promotion to Drive Customer Engagement
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Joe Keenan
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"Cabela's existing customers are our best brand advocates," said Derek Fontana, internet marketing manager for Cabela's, in a press release. "Supporting their ability to share their experiences and engage others through social channels is an effective way to create brand affinity and loyalty. This promotion in particular is a great way of reaching an audience that includes more women and couples."
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- Places:
- New Zealand
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