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More than 70 percent of respondents to an online survey were pleased with their overall holiday Web shopping last quarter, according to Decision Direct Research, a division of Millard Group. More than 70,000 online shoppers offered their thoughts on their buying experiences in Q4 2005. Following are other findings from the consumer survey:
* 82 percent of respondents said a catalog drove them to visit and buy from a Web site.
* 81 percent said an e-mail also motivated them to shop online.
For more on the survey, contact Decision Direct Research at (603) 924-9262, or visit: http://www.millard.com.
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- Companies:
- Millard Group Inc.
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