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¥ 39.5 million U.S. households shopped online in 2004, up from 36 million in 2003.
¥ 70 percent of online consumers say they research their purchases on the Internet before making a purchase.
¥ 29 percent of North American households used broadband connections to link to the Internet in 2004, up from 19 percent in 2003.
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- Companies:
- Forrester Research Inc.
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