By the Stats: Online Sales Continue to Climb

¥ $109.6 billion, expected amount of online retail sales (excluding travel) in 2005.

¥ 28 percent, average operating margins of online retailers in 2004, up from 21 percent in 2003.

¥ 32 percent, average operating margins for catalog-based online retailers, up from 28 percent in 2003.

Source: Shop.org and Forrester Research, www.forrester.com.