More than 45 percent of consumers cite color as an important factor in purchase decision-making for attire, home furnishings and appliances, according to a recent joint survey conducted by Pantone and BuzzBack Market Research. Other findings revealed by the survey of a palette of 44 colors by 2,769 respondents include:
¥ Only four colors received more than 5 percent of consumers’ votes as favorite color: palace blue (15 percent), fiery red (9 percent), little boy blue (7 percent) and sailor blue (7 percent).
¥ Bright chartreuse (12 percent) and plush moss (10 percent) are consumers’ least-favorite colors.
¥ Clothing is the one category in which top color preferences most closely match top choices for respondents’ favorite colors.
¥ Black limo is the most popular color choice for personal items, such as briefcases and purses, and electronics such as personal computers and cell phones.
¥ Bright white is the top favorite home interior color (10 percent) and is within the top two picks for all interior rooms.
Source: Consumer Color Preferences. Visit www.pantone.com.