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¥ Only four colors received more than 5 percent of consumers’ votes as favorite color: palace blue (15 percent), fiery red (9 percent), little boy blue (7 percent) and sailor blue (7 percent).
¥ Bright chartreuse (12 percent) and plush moss (10 percent) are consumers’ least-favorite colors.
¥ Clothing is the one category in which top color preferences most closely match top choices for respondents’ favorite colors.
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