By the Stats: Multichannel Searching and Buying Behavior

More than one-third of online shoppers reported they frequently shop around online before making a purchase in a retail store, according to a study of multichannel shoppers conducted by Fry Inc., the e-tailing group and comScore Networks. Other findings include:

¥ 97% of shoppers expect a seamlessly integrated shopping experience between online and offline channels.
¥ 46% of consumers start their shopping at a search engine.
¥ 39% of shoppers go directly to the retail Web sites in which they are interested.
¥ 36% of online shoppers have purchased a product online and picked it up at a retail location.