By the Stats: Majority of Consumers Prefer to Shop in Summer

More than 65 percent of all shoppers indicated that second to winter holiday shopping, they do most of their shopping in the spring and summer, according to a bi-weekly shopping survey recently released by WSL Strategic Retail. The survey of 1,514 shoppers revealed, among other things, that gender doesn’t impact seasonal shopping, but age and income do. Other results included:

* 45 percent of adults ages 18-34 indicate summer as their primary buying season.
* 38 percent of adults over 55 indicate spring as their favorite buying season.
* 36 percent of adults ages 35-54 indicate summer as their primary buying season.
* 38 percent of consumers with household incomes less than $50,000 primarily buy during the summer.
* Consumers with household income of $50,000 to $99,999 are equally likely to buy during the spring and summer seasons, with 34 percent and 33 percent spending the most money, respectively.
* Consumers with household income greater than $100,000 spend more equally across all four seasons.

Source: The PULSE by WSL Strategic Retail, http://www.visibilitypr.com/pdfs/pulse_04_30_06.pdf.